In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.
5 things about BBC Radio 1:
- Established in 1967
- The first song that was played was Flowers in the Rain
- In 2018, there is 2.43 million a week
- There is a 15 - 29 age demographic
- The first presenter was Tony Blackburn
Their remit is to "inform, educate and entertain"
The BBC, whose broadcasting in the UK is funded by a licence fee (BBC Radio 1 - 150.50) and does not sell advertising time, is most notable for being the first public service broadcaster in the UK
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.
There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011
The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play
(A-list records get 25 plays a week, B-list 15, and C-list
eight to 10).
Gender
Ethnicity
Age
Region, Natiionality
Socio-economic group
SUMMARY
The BBC Radio 1 breakfast show starts at 6:30 and lasts for 3 hours. They Educated, Informed, and Entertained. The target age demographic is roughly between 15 and 29. The general pattern was a short intro, then 3 songs, the weather, the news. To educate, they had a quiz that lasted for roughly 2-3 minutes. The quiz included mainly British questions.
The quiz was done in order to Educate, the News and the weather was to inform, and the songs and the short discussions were to entertain.
Generally pop music was played, whilst other genre's were also played, so more viewers would listen.
Inform
-Starts at 6:30am, people can get news early
-Strictly Come Dancing information
-Saying timetable for the breakfast
-Announces song names
-PM uncertainty over Brexit
-Cricket
-May puts heart and soul into Brexit plan
-Agreeing a deal with the EU tough? Even tougher in HoP
-NZL 150 whales died from being stranded on a beach, half put down
-Money back today looking at rail companies if they don't deal with complaints
-Convicted rapists escapes prison, don't approach Wayne Jones
-Needles in more strawberries in AUS and NZL
-NASA successfully landed a new Mars rover - InSight rover
-ENG cricketers hoping for a white wash in Sri Lanka. 164-5
-Arsenal wants Premier league top 4
-Huddersfield moved off bottom of table
-Weather news, just rain
-Brief news, trying to keep people occupied and able attent
-Schedule is 30 min music, 10 min news, 10 min quiz and talk to people
-They play genres about pop rock and anything a stereotypical teenager would like
-News beat
-Repeats previous news as well as going into more detail
Entertain
-Hyper intro
-Background music
-Meme
-Strictly Come Dancing
-Comedian John Richardson
-Big tracklist
-Joking about a magpie which they named Danny Tetley
-"Someone accidentally glued a horse to the floor"
-Fun quiz
Educate
-Quiz
-Quizzes keep people interacting
-Gives viewers info on recent events
-Political education in Newsbeat
-Science and tech
-STEM
Artists
-Calvin Harris (BRITISH)
-Benny Blanco
-James Bay (BRITISH)
-Cardi B
-Ozuna
-Selena Gomez
-Offset
-Tyga
-The 1975 (BRITISH?)
-Florence + the Machine (BRITISH)
-Weiss (BRITISH)
-Bruno Mars
-Lennon Stella
-Liam Payne (BRITISH)
-Dani Filth
-Bring Me The Horizon (BRITISH)
-Rita Ora
-Willy William
-Nicki Minaj
-Swae Lee
-Post Malone
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.
There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011
The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play
(A-list records get 25 plays a week, B-list 15, and C-list eight to 10).
Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves comedy)
Female 17, student, listens to R1 BS via podcast and on way to college in car (loves pop music, enjoys going to festivals).
BBC Radio 1 adresses both target audiences, as football was adressed, and a popular comedian is on the show. On the other hand, they also play pop music, and had a ticket giveaway for a festival.
Working in groups identify from listening the the program
What British /UK artists are featured
How call ins promote audience engagement
The news/sports features presented
identify and describe the content which links with the BBC remit to
Inform
Educate
entertain
more laddish
male orientated
more interactive with phone calls
Jon Richardson is a popular comedian, who is generally funny, but in this context, he is not as he is not used to the radio environment
Social Media Interactions on BBC Radio 1
https://twitter.com/BBCR1?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://en-gb.facebook.com/bbcradio1/
https://www.instagram.com/bbcradio1/?hl=en
Competitions:
Jan Slam
Manning the phones
Call-in
Pub Stories
Radio 1
Is funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7 million
The high level of funding available to R1 influences the quality of the programmes
Radio 1 are able to host special events (concerts, competitions etc.).
Radio 1 use this revenue to ensure that
Program content is high (guests, quizzes concerts ), quality production.
Can fund Social Media sites (twitter, Facebook, Youtube, etc)
Commercial radios
Capital Radio and Radio X have a distinctive content linked to their Target audiences
Radio X funded by advertising revenue
Annual budget is unknown but is significantly less than Radio 1
Radio X and capital Radio struggle to match Radio 1 for quality of production and the availability audience interaction via social media.
Maintaining audiences
• The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a whole. As the BBC’s Media Centre posted on
26 October 2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+
(from ... 10.9m last year) and the Radio 1 Breakfast
Show with Nick
the station has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last year) while
Reaching audiences
• People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom.
Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services.
• The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over (see above) but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30s http://www.shoutcommunications. co.uk/blog/broadcast-pr-bbc-radio-1-strategy-to- target-specific-audience-is-working-slowly/.
Radio 1 is suffering because its core audience is turning away from live radio
Last year, BBC News reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m).
Read more at https://www.nme.com/blogs/nme-blogs/mythbusting-radio-1-losing-500000-listeners-half-story-1971412#p6R8fmeHhmCzdxrY.99
Quality over Quantity
Don’t just send across any broadcast PR story. Sending less stories of a high quality is more beneficial and likely to be noticed than sending all your broadcast PR stories. If you start hounding them with inappropriate content then they will probably disregard all stories you send, even ones that actually suit their audience.
Young angle
The focus on radio stats seems to be on regional breakdown, but when targeting Radio 1, make sure that there is an age breakdown too. The main headline should focus solely on the 15-29 year age category and what stands out for them compared to other age groups.
BBCs love a case study that brings the human element of the story to life, but make sure when targeting BBC Radio 1 that you have younger case studies available and don’t even think about offering them a case study older than 35!
5 British artists on BBC Radio 1:
Calvin Harris
Little Mix
Weiss
Liam Payne
Ghetts
Who is your client targeting?
First of all, find out who exactly the client you are representing is targeting? If it’s a certain age range away from younger people, then BBC Radio 1 may not be your focus and the stats may not represent their target audience. However, this does not mean that you should totally disregard BBC Radio 1 especially if your story is less age focused. If you check the raw data, there is usually a 18-34 category so you may be able to alter your headline and angle of the story to focus on this group, thereby tweaking your broadcast release to make it more attractive to Radio 1
Radio is changing. This is made apparent by the presence of the Live Lounge. This means that Radio can also be visual nowadays. Also the BBC Radio 1 Youtube Channel.
Radio x:
G - Male
E - White
A - 25-44
R - England
S - C2-E
The hosts match the target audience.
They often have a lot of beer ads.
Likely to be offensive to certain groups
