Friday, 19 October 2018

Analysing Movies

                                       Analysing Movies

Franchise - Marvel Studios - Disney - Costs $300 Million - Due to the large investment franchises are used, to ensurw a good film is made, and a profit is turned

Todorov's Theory - Equlibrium (bad stuff happens, so the heroes come and make everything better)

Enigma - Who is the green child in the trailer? 


All media products are 'texts'. When you read, watch, play, listen to a media text, you make meaning of the sounds and imagery presented. This process of making meaning or understanding the media text is called DECODING.  

DECODING = understanding a media text.  

 CODES can be visual (you can see them) or aural (you can hear them). Codes have symbolic value. For example in our society wearing a pair of glasses (glasses are the code) symbolises, or connotates, that you are clever. TV drama, magazines and videogames use these symbolic codes to generate character types and character archetypes.
Nico
Dark clothing
Stereotype - Biker, tough look - made visible through look
Background - he's under a bridge, Shady
Class - Lower to Middle class
Serious
Looking down has power

Cherry
Red
Name links to her red theme
Lollypop
Immaturity
Statue of Liberty in the background - in the open - less shady
Loose demeanour - made apparent by her body language
Enigma- what is she looking at

Barthes Invented Semantic Code

Enigma code refers to mystery within a text, clues are often dropped, but nothing is definite.




Diegetic sound.

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:
voices of characters
sounds made by objects in the story
music represented as coming from instruments in the story space ( = source music)
Diegetic sound is any sound presented as originated from source within the film's world
Non Diegetic sound. Sound whose source is neither visible on the screen nor has been implied to be present in the action:
narrator's commentary
sound effects which is added for the dramatic effect
mood music
Non-diegetic sound is represented as coming from the a source outside story space.  

Star Wars the Force Awakens Trailer

Closeup shot - used to create the scene, and show small detail of the subject. Is used to keep anonymity and mystery.


Mid shot - shows subject in some detail, whilst giving slight context. Used to do two things at once


Extreme Close up - shows extra detail into his face, to show his emotions in detail


Wide shot - shows extra context, the whole scene can be understood just from this screenshot.


Sounds: the main theme tune and the narration are non-diegetic. Example's of diegetic sounds are spaceship noises, and guns.

The stage in the film-making process in which sound and images are organised to construct an overall narrative.

It is how a film maker puts together and considers cuts/cutting and applies transitions, special effects etc. to communicate a narrative to an audience.

Remember that an audience is a non-active participant who must understand a narrative through the editing, they can only see what you show them.

Imagine a film or even a scene from a film without any editing, it would be very interesting!

Shot reverse shot is when a shot goes from shot A, shot B, shot A, shot B etc.
It goes continuously back and forth between the 2 shots to show there is a connection between them
It is often used in conversations so you see what both characters are saying
It is a form of eye-line matching if the character is looking at someone and the next shot is what they look at
Imagine if a conversation was just 1 shot of character A and you didn’t see character B’s face at all?

Eye-Line Match is a following shot that follows what character is looking at, makes cuts smoother the audience expects the cut to happen and is eager to see what happens next/what character sees.

Editing - Special Effects

B&w –often used to show memory or time period

Contrast – to altar the lighting (or contrast = very light lights and dark darks sometimes with memories 

Colour  - to add a colour filter to show a specific mood 
Example ‘The ring’ – many scenes are very blue-ish, which show sterile/coldness etc.

Animation – titles of shows or cartoons

CGI – computer generated images (example = avatar, planet of apes, polar express)

Fast forward/slow motion – speeding up or slowing down footage 

Ghost trail – see multiple actions (overlapped) to show someone drunk or on drugs 

Blur – to show un-clarity, or fuzzy memory/flashback
A low angle shot is used. To give the animals and scenery more power, so they can be viewed in a more fantastic way. Shows the majesticness of the jungle, made apparent by the saturated colours. The positioning of the two deers on the bottom left, further justifies this point. The predator at the top of the scene, also shows the majesticness, this is made apparent by the fact that only a outline of it is visible. This also implies the danger that is always looming in the jungle.
They use a mid-shot. The dark colours show the creepy mood, and also shows the mystery of the jungle. The gorilla's face shows his curiosity and interest in the man-cub. CGI is used, this is a form of special effects. There is a contrast between the light and dark, which creates a sense of the gorilla looking foreboding.
 A wide-shot is used to show the full setting in this shot. The use of the huge waterfall in the background demonstrates the majesticness of the jungle. Mowgli (the main protagonist) is pictured as being tiny, in comparison
A close-shot is used, in order to show a direct danger, and therefore create an emotional connection with the audience. The fact that the lion's big teeth are the first thing that are visible, makes the danger even more apparent.
A mid shot is used, in order to be able to see the majority of the context, while the detail is still visible. The green colour shows                                                             





Friday, 5 October 2018

Print Media

Anchorage - Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the
meaning of an image
Banners – Typically found at the top or bottom of a print media text.
Broadsheet - Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The Guardian, The Times, The Telegraph
Byline - A journalist's name at the beginning of a story. Captions – Text below an image that describes the image or informs the audience who
took the image. Copy - Main text of a story.
Coverlines – Captions on a magazine front cover

Emotive Language – the use of language to generate specific emotional reactions in the target audience
Headlines – The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching.
Inverted pyramid structure - Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end.
Layout – How the print media text has been designed and formatted.
Masthead - The top section of a newspaper which gives the paper’s title, price and date
Sans Serif font – Font type which does not have lines perpendicular to the ends of letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s advertising.
Serif font – Font type which does have lines perpendicular to the ends of letters e.g. Times New Roman – generally seen as more traditional or higher class.
Splash – The front page story
Sub-headings – Smaller, typically one line headlines for other stories.
Tabloid - Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express
Text to image ratio – This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists.
Typography – The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc.









She is staring at the reader, which is a way of communicating directly to the audience. Which motivates the viewer to buy the magazine.




 The actress is Gal Gadot, and she plays the role of women. The name of the magazine is hidden behind Wonder Woman, this is a masthead. There is a lot of Yellow, which is happy, and also eye catching. There are dark unsaturated colours, as it can represent war and battle. There is an impactful font in the title. She is looking straight at the camera, which shows eye contact, this is direct mode of address. It uses Skyline, which is a bold sand serif, this excites the viewer. Her character represents a powerful woman. The gold colours are shiny and attractive, and show royalty and power. This links to how she is the Princess of Themyscira. The positioning of her arms show how she is dominant, this also links to how there are only women on the island , which shows how she does the mens jobs, therefore she is independent, which contrasts to how women were meant to be below men, and cant live without them.There is also Mid-shot. The Colours show the oldness of when Wonder Woman was and the power she held in that time
Stereotypes - woman hero
Alliteration of Wonder Woman
Counter stereotyping women during her time (ww1)
Gauntlets on wrists - deflects bullets
Lasso of truth
Sword and shield
Weaponry - giving women power
Colours - serious tone - battle - era of ww1
Film about women being powerful
Perhaps loosing half audience - Wonder Woman wearing more clothing than before
More serious tone than before
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media language: how the media through their forms, codes, conventions and techniques communicate meanings
media representations: how the media portray events, issues, individuals and social groups

4 Elements of media framework


  • Media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms 
  • Media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. 
  • ‘Media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms 
  • ‘Intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance. 

The semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation which the story suggests. Connotation= cultural/underlining meaning, what it symbolises.

Verisimilitude, in a narrow sense, is the likeness or semblance of a narrative to reality, or to the truth. It comes from Latin: verum meaning truth and similis meaning similar

Low key lighting (predominantly dull)
High key lighting (predominantly bright) 

Colour saturation refers to the intensity of colour in an image.

On the Colour Spectrum, colours which are opposite to each other are known as Complimentary Colours. Analogous colours are groups of three colours that are next to each other on the colour spectrum, sharing a common colour, with one being the dominant colour, which tends to be a primary or secondary colour, and a tertiary. 

RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence
PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine
YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard
ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant
GREEN – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy, grandeur
BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression
PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy
BROWN – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity
BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger
WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile
SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech
GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur

Analysis of first Jungle Book



Health Check Quiz Answers

                             Health Check Quiz Answers

Q: 1.   What is media.
A way to communicate information, between person to person, modern media must got out to a vast amount of people, which means mass production.
Q. 2. List at least 5 different types of media that exist from your timeline research task.
Newspaper, Video games, Radio, Films, Tv
Q.3.   what is web 2.0? what does web 2.0 offer to consumers compared to web1.0.
Web 1.0 had limited communication, and was one way (from the publisher to viewer.) Whilst, Web 2.0 has more advanced web pages, that are more than one way direction, and is centred around user generated content, with more advanced and specialised graphics/
Q.4  What are the four main elements used to analyse a music video/film/tv media tex
Mise en Scen
Editing
Camera
Audio
Q 5. In Prof. S. Hall’s theory on encoding and decoding there are three ways in which a media text can be decoded.   Describe them below
1. –Preferred - when the text is read, in the way it was intended
2. -Negotiated - where some of the message is accepted by the media, whilst, some is also rejected
3. –Oppositional - where the audience rejects the producers preffered reading completely 
Q. 5 Define representation
How media texts deal and present issues related to gender, race, ethnicity, age etc.
Q.6 Define stereotype
A common generalisation of a group, that may be inaccurate, but is common belief.
Q. 7 Define counter-stereotype. 
The exact opposite to a particular stereotype.
Q.8  Define working Class.
Individuals who engage in manual work, often having low levels of educational achievement.
Q.9 list five media stereotypes associated with the working class 
Poor, uncultured, vulgar, using benefits,tax wasting.
Q. 10 list four black racial stereotypes .
Violent, Loud, Gangmembers, Athletic
Q.11 identify the four stereotypes associated with Alvardo 
Exotic, Dangerous, Pitied, Different
Q.12 discuss Butsch theory on the representation of the working class (1992)
Working class are flawed
Q.14. Discuss Newman (2006) theory on the representation of the working class 
Negative opinion, and, flawed individuals.
Q.15 Shildrick and MacDonald (2007) suggested that the poor are undeserving of sympathy


Constructed Media



                                                       Constructed Media

Construct or Construction: The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text. Media are not windows on reality or mirrors of society. They are carefully constructed products. Moreover a truly media literate person can produce media as well, thereby offering their own construction of reality. When we say that all media messages are constructed, we mean that all media messages have been assembled by someone. That “someone” could be a single person, or it could be a large organization. A newspaper writer’s articles may be based on his own beliefs, or based on the beliefs and ideologies of his publishers, or perhaps even the beliefs of the companies who advertise in that particular newspaper.






Video 1:



Trump has a negative opinion on Mexicans. He presented them in a way that states that Mexico is sending their criminals, and that there is only a small amount of honest Mexicans coming to America. 

Video 2:



Obama has an entirely different opinion to Trump. His opinion is much more democratic, as he tries not to antagonise the Mexicans with stereotypes, and wants to have a friendly relationship with them.

Serena Williams: 

Video 3:





Channel 4 entirely supports Williams' claim, as all of the commentor's from Channel 4 agree that the umpire was being Racist, and Sexist, and none seem to be challenging the claim.

Video 4:



The cartoonist attempts to defend his cartoon, by claiming that he has no knowledge of the Jim Crow cartoons, which many people seem to be drawing comparisons with. ( The Jim Crow cartoons were racist cartoons which were present in America during the Segregation period. They criticised and belittled African Americans.) He also defended the cartoon by stating that " the cartoon was just about Serena on the day, having a tantrum." Personally, i believe that this cartoon is highly disrespectful, and offensive. Also that the cartoonist did intend to have her depicted in this racist light. This is made apparent by the use of the exaggerated facial features. These features also appeared in Jim Crow cartoons in the past, which further supports this claim.


Lynx advert:
 

Lynx's target market is predominantly men, which explains the use of a semi-naked woman in order to motivate the target market into buying the product. The Ad also implies that women will do anything for the buyer, if they use this product. The fact that she is cooking implies that she would do anything the man wants, which further supports the previous point. And, this plays on the stereotype that women are meant to cook for men. The fact that the deodorant is named "Full Control" also supports this point. Women may find this advert offensive, as it plays on the stereotype that they are below men, which is made obvious by the use of the word "control", and that she is cooking.

Constructed Media (Print):




The GQ magazine projects Corbyn in a more positive way. It makes use of the bright lighting, in order to make him the biggest focus . He has a straight posture, which demonstrates his professionalism, it also shows him to be more overbearing, powerful, and important. The background is also left blank in order to make him look more important. Overall, it puts him in a more serious position. In contrast, The Sun projects him in a much worse light. He is depicted as being in the bin, it uses a pun "Cor-Bin." It uses Photoshop, in order to malignate him.

Constructed Media(Advertising)


Preffered view:
Cigarrettes are good foryou
Reach for a lucky instead of food
Shadow is much bigger (smoke instead of eating)

Negotiated view:
Cigarretes are bad for you
Putting on weight can be combatted in other ways
However may stop you from eating as much
Increased chance of cancer
Heart disease
Lung disease

Oppositional View:
No redeeming features
Will help you put on weight
Looks bad
Smells bad