Constructed Media
Construct or Construction: The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text. Media are not windows on reality or mirrors of society. They are carefully constructed products. Moreover a truly media literate person can produce media as well, thereby offering their own construction of reality. When we say that all media messages are constructed, we mean that all media messages have been assembled by someone. That “someone” could be a single person, or it could be a large organization. A newspaper writer’s articles may be based on his own beliefs, or based on the beliefs and ideologies of his publishers, or perhaps even the beliefs of the companies who advertise in that particular newspaper.Video 1:
https://www.realclearpolitics.com/video/2015/06/16/trump_mexico_not_sending_us_their_best_criminals_drug_dealers_and_rapists_are_crossing_border.html
Trump has a negative opinion on Mexicans. He presented them in a way that states that Mexico is sending their criminals, and that there is only a small amount of honest Mexicans coming to America.
Video 2:
https://www.youtube.com/watch?v=0qKgS2O1QUQ from
4:00 to 5:48
Obama has an entirely different opinion to Trump. His opinion is much more democratic, as he tries not to antagonise the Mexicans with stereotypes, and wants to have a friendly relationship with them.
Serena Williams:
Video 3:
Channel 4 entirely supports Williams' claim, as all of the commentor's from Channel 4 agree that the umpire was being Racist, and Sexist, and none seem to be challenging the claim.
Video 4:
Lynx's target market is predominantly men, which explains the use of a semi-naked woman in order to motivate the target market into buying the product. The Ad also implies that women will do anything for the buyer, if they use this product. The fact that she is cooking implies that she would do anything the man wants, which further supports the previous point. And, this plays on the stereotype that women are meant to cook for men. The fact that the deodorant is named "Full Control" also supports this point. Women may find this advert offensive, as it plays on the stereotype that they are below men, which is made obvious by the use of the word "control", and that she is cooking.
Constructed Media (Print):
The GQ magazine projects Corbyn in a more positive way. It makes use of the bright lighting, in order to make him the biggest focus . He has a straight posture, which demonstrates his professionalism, it also shows him to be more overbearing, powerful, and important. The background is also left blank in order to make him look more important. Overall, it puts him in a more serious position. In contrast, The Sun projects him in a much worse light. He is depicted as being in the bin, it uses a pun "Cor-Bin." It uses Photoshop, in order to malignate him.
Constructed Media(Advertising)
Preffered view:
Cigarrettes are good foryou
Reach for a lucky instead of food
Shadow is much bigger (smoke instead of eating)
Negotiated view:
Cigarretes are bad for you
Putting on weight can be combatted in other ways
However may stop you from eating as much
Increased chance of cancer
Heart disease
Lung disease
Oppositional View:
No redeeming features
Will help you put on weight
Looks bad
Smells bad
Serena Williams:
Video 3:
Channel 4 entirely supports Williams' claim, as all of the commentor's from Channel 4 agree that the umpire was being Racist, and Sexist, and none seem to be challenging the claim.
Video 4:
The cartoonist attempts to defend his cartoon, by claiming that he has no knowledge of the Jim Crow cartoons, which many people seem to be drawing comparisons with. ( The Jim Crow cartoons were racist cartoons which were present in America during the Segregation period. They criticised and belittled African Americans.) He also defended the cartoon by stating that " the cartoon was just about Serena on the day, having a tantrum." Personally, i believe that this cartoon is highly disrespectful, and offensive. Also that the cartoonist did intend to have her depicted in this racist light. This is made apparent by the use of the exaggerated facial features. These features also appeared in Jim Crow cartoons in the past, which further supports this claim.
Lynx advert:
Lynx's target market is predominantly men, which explains the use of a semi-naked woman in order to motivate the target market into buying the product. The Ad also implies that women will do anything for the buyer, if they use this product. The fact that she is cooking implies that she would do anything the man wants, which further supports the previous point. And, this plays on the stereotype that women are meant to cook for men. The fact that the deodorant is named "Full Control" also supports this point. Women may find this advert offensive, as it plays on the stereotype that they are below men, which is made obvious by the use of the word "control", and that she is cooking.
Constructed Media (Print):
The GQ magazine projects Corbyn in a more positive way. It makes use of the bright lighting, in order to make him the biggest focus . He has a straight posture, which demonstrates his professionalism, it also shows him to be more overbearing, powerful, and important. The background is also left blank in order to make him look more important. Overall, it puts him in a more serious position. In contrast, The Sun projects him in a much worse light. He is depicted as being in the bin, it uses a pun "Cor-Bin." It uses Photoshop, in order to malignate him.
Constructed Media(Advertising)
Preffered view:
Cigarrettes are good foryou
Reach for a lucky instead of food
Shadow is much bigger (smoke instead of eating)
Negotiated view:
Cigarretes are bad for you
Putting on weight can be combatted in other ways
However may stop you from eating as much
Increased chance of cancer
Heart disease
Lung disease
Oppositional View:
No redeeming features
Will help you put on weight
Looks bad
Smells bad
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