Friday, 9 November 2018

Media Industries (Jungle Book)


After a threat from the tiger Shere Khan forces him to flee the jungle, a man-cub named Mowgli embarks on a journey of self discovery with the help of panther Bagheera and free-spirited bear Baloo.

Production Budget: $175 million

Domestic: $364,001,123   37.7%
+ Foreign: $602,549,477   62.3%
= Worldwide: $966,550,600  

MPAA Rating: PG

Opening Weekend: $103,261,464
(#1 rank, 4,028 theaters, $25,636 average)
% of Total Gross: 28.4%

Production Company: Walt Disney 

was produced by Walt Disney Pictures, directed and co-produced by Jon Favreau (), and written by Justin Marks.
It was partly based on Disney’s original version but also drew more on Kipling’s original books, giving a rather darker tone
The Jungle Book exists in a strange limbo-world between live action and animation.
All the animals and landscapes, etc., were computer generated, (mostly) by the British digital effects house MPC.

https://www.youtube.com/watch?v=NSQcBZcvqpg 
scenes for The Jungle Book were first filmed using motion capture. ‘We motion-captured the entire movie before we filmed anything and we cut the whole film together,’ says
Favreau. 
Using that footage, the effects team then built the film’s sets virtually, a process known as previsualisation (previz). ‘Everything was mapped against the virtual sets. We designed
the sets like you would for a video game.’ (http://www.wired.co.uk/article/jungle-book-jon-favreau-disney-film)
The CGI was mostly created by MPC. 
Their website includes an excellent exposition of how the effects were created http://
www.moving-picture.com/film/filmography/the-jungle-book/
The VFX won both the BAFTA and Academy Award. The new film opens and closes using analogue techniques, however, referencing the original film: https://youtu.be/aZOUWQ6iox


Production:  The making of the film; pre-production and funding; shoot (format); post-production (SFX). 

Distribution: The way the film gets to screens; distribution company.

Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods. 
A distributor is responsible for marketing a film

Exhibition: The way we view; getting the film to a paying audience. 



Blue Screen technology - Used primarily in the making of movies, this technology allows actors to perform in front of a blue background screen, upon which background images are superimposed later by computer.
Motion Capture - The process or technique of recording patterns of movement digitally, especially the recording of an actor's movements for the purpose of animating a digital character in a film or video game.
Previsualisation - Previsualization is the visualizing of complex scenes in a movie before filming.









Essay : You will create an essay which discusses the impact of technology on the way large organisations such as Disney create block buster films as a means of creating an enhanced viewing experience for consumption within the cinema.

A)Technology can impact whether or not there is an enhanced viewing experience. Everything in the film, other than Mowgli were created on computers, mostly by the British digital effects house MPC. Multiple technologies were used to give the animals a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film.

One aspect of technology that was used was Previsualisation, which is the visualizing of complex scenes in a movie before filming. Previsualization was used to make all of the animal characters look more realistic and more immersive, in contrast to the 1967 version, where previsualization was not used. MPC ensured that the animals didn't have any human features in their character design.

Another aspect of technology that was used was Motion Capture , which is the process or technique of recording patterns of movement digitally, especially the recording of an actor's movements for the purpose of animating a digital character in a film or video game.

And Lastly, Green Screen is used
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