MEDIA THEORIES

Frank challenges female characters such as Vasque, this feeds into the patriarchy, as Frank is dismissive of women's achievements. Frank has monologues, which show his individualism. This also shows how he is the main narrator and protagonist of the story, as it is all focused around him. Frank is also cold, calculated and ruthless.. This also shows his individualism, as he is in it for himself. Frank also shows Consumerism, as he keeps talking about needing to wear a tuxedo to the ball.

Claire shows more masculinity than femininity, as she holds a lot of power. This links to Van Zoonen's theory. She is the opposite of what the media portrays women to be. This is obvious, as she makes Frank cry, cuts her hair a certain way to break away from her sexuality, she also degrades Zoe for using her sexuality to forward her career. Also, Claire breaks the patriarchy, as she has more power than  Frank as she is able to control him and manipulate his emotions.

Zoe uses her sexuality to forward her career, for example, wearing low cut shirts to get men's attention.

Meanwhile, Peter is irresponsible, as he lets his personal life affect his professional life. His life is driven by sexual desires. He undermines women, seeing them as only sexual objects. At his work, he is notorious for hiring younger women as his staff in order to  sleep with him at a later date.

House of Cards, how audiences consume and interpret long form dramas

Donald Trump is percieved as being manipulative and as being oversexual. Theresa is percieved as being untrustworthy.

Long Form Tv dramas' Production values are higher than TV dramas, as they are funded by subscribers. House of Cards typically costs $100 million to produce

House of Cards, the influence of technological change

5.)Source B is a comment section on a Facebook page. Meanwhile, Source C is an article from the Daily Telegraph. This means that Source B is the opinion of the viewers. Meanwhile, Source C is the opinion of the Daily Telegraph. This could link to Shirky's theory, where there are no longer passive viewers, as they are all now active viewers, this is why they question the content that they are consuming.. This is why they have opinions.

Source C shows online feedback from readers provides. This reflects the conventions of Tabloid vs Broadsheet papers, as Source C is fact based, and has more writing, meanwhile Source B is opinion based, as it is a comment section. On Source B, one of the comments says "there is mutiny at the BBC its absolute chaos" suggests a criticism of the BBC following the release of pay figures.

In Source B, The Daily Mail is Right Wing, which links to the fact that the viewers are insensitive towards the pay gap between men and women. This implies that the viewers do not believe in equal pay and the line " I could not tell you who Emily Maitlis is, never heard of her." This challenges bell hooks theory, which states that feminism is a battle to fight against Patriarchy. The Telegraph is a right-wing paper, however it fact based analysis is more sympathetic to the call for equal pay.

Media Mock Exam Revision