Frank challenges female characters such as Vasque, this feeds into the patriarchy, as Frank is dismissive of women's achievements. Frank has monologues, which show his individualism. This also shows how he is the main narrator and protagonist of the story, as it is all focused around him. Frank is also cold, calculated and ruthless.. This also shows his individualism, as he is in it for himself. Frank also shows Consumerism, as he keeps talking about needing to wear a tuxedo to the ball.

Claire shows more masculinity than femininity, as she holds a lot of power. This links to Van Zoonen's theory. She is the opposite of what the media portrays women to be. This is obvious, as she makes Frank cry, cuts her hair a certain way to break away from her sexuality, she also degrades Zoe for using her sexuality to forward her career. Also, Claire breaks the patriarchy, as she has more power than  Frank as she is able to control him and manipulate his emotions.

Zoe uses her sexuality to forward her career, for example, wearing low cut shirts to get men's attention.

Meanwhile, Peter is irresponsible, as he lets his personal life affect his professional life. His life is driven by sexual desires. He undermines women, seeing them as only sexual objects. At his work, he is notorious for hiring younger women as his staff in order to  sleep with him at a later date.