Anchorage - Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the
meaning of an image
Banners – Typically found at the top or bottom of a print media text.
Broadsheet - Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The Guardian, The Times, The Telegraph
Byline - A journalist's name at the beginning of a story. Captions – Text below an image that describes the image or informs the audience who
took the image. Copy - Main text of a story.
Coverlines – Captions on a magazine front cover
Emotive Language – the use of language to generate specific emotional reactions in the target audience
Headlines – The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching.
Inverted pyramid structure - Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end.
Layout – How the print media text has been designed and formatted.
Masthead - The top section of a newspaper which gives the paper’s title, price and date
Sans Serif font – Font type which does not have lines perpendicular to the ends of letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s advertising.
Serif font – Font type which does have lines perpendicular to the ends of letters e.g. Times New Roman – generally seen as more traditional or higher class.
Splash – The front page story
Sub-headings – Smaller, typically one line headlines for other stories.
Tabloid - Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express
Text to image ratio – This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists.
Typography – The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc.
She is staring at the reader, which is a way of communicating directly to the audience. Which motivates the viewer to buy the magazine.
The actress is Gal Gadot, and she plays the role of women. The name of the magazine is hidden behind Wonder Woman, this is a masthead. There is a lot of Yellow, which is happy, and also eye catching. There are dark unsaturated colours, as it can represent war and battle. There is an impactful font in the title. She is looking straight at the camera, which shows eye contact, this is direct mode of address. It uses Skyline, which is a bold sand serif, this excites the viewer. Her character represents a powerful woman. The gold colours are shiny and attractive, and show royalty and power. This links to how she is the Princess of Themyscira. The positioning of her arms show how she is dominant, this also links to how there are only women on the island , which shows how she does the mens jobs, therefore she is independent, which contrasts to how women were meant to be below men, and cant live without them.There is also Mid-shot. The Colours show the oldness of when Wonder Woman was and the power she held in that time
Stereotypes - woman hero
Alliteration of Wonder Woman
Counter stereotyping women during her time (ww1)
Gauntlets on wrists - deflects bullets
Lasso of truth
Sword and shield
Weaponry - giving women power
Colours - serious tone - battle - era of ww1
Film about women being powerful
Perhaps loosing half audience - Wonder Woman wearing more clothing than before
More serious tone than before
Reply
Forward
media language: how the media through their forms, codes, conventions and techniques communicate meanings
media representations: how the media portray events, issues, individuals and social groups
4 Elements of media framework
- Media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms
- Media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
- ‘Media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms
- ‘Intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance.
The semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation which the story suggests. Connotation= cultural/underlining meaning, what it symbolises.
Verisimilitude, in a narrow sense, is the likeness or semblance of a narrative to reality, or to the truth. It comes from Latin: verum meaning truth and similis meaning similar
Low key lighting (predominantly dull)
High key lighting (predominantly bright)
Colour saturation refers to the intensity of colour in an image.
On the Colour Spectrum, colours which are opposite to each other are known as Complimentary Colours. Analogous colours are groups of three colours that are next to each other on the colour spectrum, sharing a common colour, with one being the dominant colour, which tends to be a primary or secondary colour, and a tertiary.
RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence
PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine
YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard
ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant
GREEN – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy, grandeur
BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression
PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy
BROWN – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity
BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger
WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile
SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech
GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur
Analysis of first Jungle Book
